A media kit a sponsor can say yes to

A media kit is one page that answers a stranger's three questions: who is your audience, what can you do for me, and how do I get hold of you.

It is not a brochure and it should not take a weekend. Most of the ones that win work are plain.

Why it works even at a small size

Small channels assume media kits are for people with tens of thousands of viewers. The opposite is closer to true: a small channel with a clear, honest one-pager stands out precisely because the alternative is a DM that says "hi, interested in sponsorship opportunities?"

A brand's actual problem is risk. They do not know you, they cannot judge you from a follower count, and they have been burned by someone who took the product and never mentioned it. A page that shows you are organised and specific reduces that risk more than raw numbers do.

The five numbers that belong on it

Be honest. Every one of these is checkable, and inflating them is the fastest way to be quietly dropped.

• Average concurrent viewers, over the last month or three. Not your peak. Peak is the number amateurs quote and professionals ignore.
• Streams per week and typical hours, in a named time zone.
• Where your audience is — the top two or three countries. This decides whether a brand can even work with you.
• Age range and split, roughly, if your platform tells you.
• One engagement number you are proud of: chat messages per stream, Discord members, returning-viewer percentage. Pick the one that flatters you honestly and say what it is.

If a number is small, give it anyway. Small and specific beats vague, and the brands who need large numbers were never going to be a fit.

The things that matter more than the numbers

• Who watches you, in a sentence. "Mostly people in their late twenties who play strategy games after work and stay for the chat" tells a brand more than any statistic.
• What you will not do. A short line about the categories you decline — gambling, certain games, whatever yours are. Counterintuitively, this makes you more attractive: it says your recommendation means something.
• What a placement looks like. Not a price list. A description: a segment, a panel link, a week of overlay presence, a video. Concrete options let someone imagine saying yes.
• Two examples of past work, if you have any, with what happened. If you do not, say what you would do.

Layout: one page, plain

Top: your name, your channel, a photo or a frame from your stream, and a single sentence describing the channel.

Middle: the numbers, in a row, with the period they cover.

Bottom: what you offer, what you decline, and how to contact you. An email address, not only a DM — a company needs something it can forward internally.

Export it as a PDF, keep it under two megabytes, and name the file something sensible with your channel name in it.

Keep it current, and keep it linked

Update the numbers quarterly. A media kit with last spring's figures reads as either careless or as hiding a decline.

Put it where it can be found: a line in your panels, a link in your Discord, on your Gleem page. Most sponsorship at a small scale arrives inbound — someone already watching thought of you — and a findable kit converts that thought into an email.

Setting a price when you have no idea

Two approaches that beat guessing:

• Ask what their budget is, first and directly. It is a normal question in this business and the answer is usually real.
• Price your time, not your audience. Work out what a segment costs you in preparation, stream time and follow-up, and what that hour is worth to you. This gives you a floor you can defend calmly, which is what you actually need in a negotiation.

And be willing to say no. A channel that has turned something down is a channel whose recommendation still means something — which is the only thing you are actually selling.

Next: the clauses in the contract that decide whether the deal was a good one.