Posts, tips and one-off sales

Memberships are the income you can plan with. Everything in this chapter is the income that arrives when someone happens to feel like it — smaller, spikier, and much easier to start.

If your membership is not moving yet, start here instead. One-off purchases have no commitment attached, so the decision is smaller for the buyer and the promise is smaller for you.

Posts, and the three things they can be

A post on your page can be set up three ways, and the difference matters:

• Public. Anyone can read it. This is your shop window: it is what someone finds when they land on your page and want to know whether you are worth following.
• Members-only. Attached to a tier. This is the thing that makes the membership worth keeping, and it should be the post you write most often.
• For sale. Priced in gems, buyable by anyone, no subscription needed. This is the one people forget exists, and it is the one that converts strangers.

A for-sale post is the closest thing to a product you can ship in an afternoon. A tutorial, a pack of overlays, a recipe, your settings file, a long piece of writing about the thing you are good at.

Write the teaser like a shop window

Every post has a teaser, and for a paid post the teaser is doing all of the selling. It is visible when the content is not.

Two rules:

• Say what is inside, specifically. "My full OBS setup" is a teaser. "Some tips" is not.
• Do not withhold the useful part as a tease. Give away the thing that proves you know what you are talking about, and sell the thing that takes effort to produce. People pay for the work, not for the secret.

If your post has a preview image, it is the second thing after the title that decides whether anyone clicks. A screenshot of the actual contents outperforms anything decorative.

Tips are not a business model, but they are a signal

A tip is gems and an optional message, sent for no reason other than that someone wanted to.

Do not build around them and do not chase them. But do two things:

• Read them out. Not because it encourages more, though it does — because the message attached to a tip is usually the most honest feedback you will get all month, and it deserves an answer.
• Watch what triggers them. Tips cluster around moments: something you explained well, something that went wrong and you handled gracefully, an anniversary. Those moments tell you what people value in you, which is worth more than the money attached.

Say thank you the same way whether it was two gems or two hundred. People are watching how you treat the small one.

What is actually worth selling once

Things that are finished, that you made anyway, and that solve a problem someone recognises:

• Your settings. Overlay files, colour profiles, config exports, the scene collection you spent three weekends on. Boring to you, valuable to someone starting out.
• A long explanation. The thing you end up saying in chat every week, written down properly once.
• The archive. A stream that will not stay up forever. A VOD of the run people ask about.
• Something unrelated to streaming that you are good at. People buy from people, not from categories.

What rarely works: general advice, anything you could have Googled, and anything where the price is doing the work of making it feel valuable.

Putting it in front of people

One-off sales fail for the same reason memberships do: silence. A post exists, and nobody knows.

The habit that works is boring. When you publish something, say it once in chat, once in your Discord, and once in the panel text under your stream. Then stop. You are not running a campaign; you are making sure the thing is not invisible.

And link it from the stream where it came from. "This is the setup I was explaining earlier, it is on my page" converts far better than the same post mentioned cold a week later.

The shape to aim for

A healthy page has all three:

• Public posts so strangers find a reason to stay.
• Members-only posts so members keep paying.
• A for-sale thing or two so the people who will never subscribe can still buy something.

Most people build the middle one and stop. Adding the other two takes an afternoon and widens the door considerably.

Next: how the money leaves Gleem and reaches your bank account, and what you will be asked for on the way.